Improper Sales Training Can Cause Burn Out
The easiest way to burn out your employees is to force them into sales positions without proper training. In my company we had set up what I called my; Bonzai Scout Teams and Blitz Marketing Teams, sales was the key.
We often burned people out and when we did not have our people trained they would burn territory and then burn themselves out too. And in our business model everyone who owned a car wash was our potential customer so it was like fishing in a barrel with starving fish really. We operate The Car Wash Guys (CarWashGuys.com) and what we learned was if the sales teams did not ask for the business properly they got the door slammed in the faces, even though the consumers really wanted it. In fact some of our trained sales people went out and had an 85% customer sign up rate and the route would be filled in a day or two. While the untrained people would get discouraged; Can’t you read? The sign says no Soliciting? It was amazing the difference and some people would just quit because they hated it so much, which caused turn over in our advanced marketing teams. Eventually we hired a professional trainer and showed them how to do it and the problem was solved, but not until we had run thru at least 50 great employees over a 3 year period.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
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